/* SEO Specialist UK: service pages. Brand: navy #18202c/#1c2735, magenta #c3317d, periwinkle #bfd1ff, mist #F2F5F7. */
body .site-content .ast-container{padding-left:0!important;padding-right:0!important;max-width:100%!important}
body .wp-block-group.ssv{padding:0!important;margin:0!important}
.ssv{--navy:#18202c;--navy-2:#1c2735;--navy-3:#243245;--line:#2f3f55;--magenta:#c3317d;--magenta-soft:#e05a9e;--plum:#8f2460;--peri:#bfd1ff;--mist:#F2F5F7;--muted:#b7c2d3;--ink:#18202c;--ink-2:#33404f;--fd:"Noto Sans","Segoe UI",Arial,sans-serif;--fb:Roboto,"Helvetica Neue",Arial,sans-serif;background:var(--navy);color:#fff;font-family:var(--fb);font-size:1.0625rem;line-height:1.7;overflow-x:hidden}
.ssv *{box-sizing:border-box}
.ssv>section{margin:0!important}
.ssv img{max-width:100%;height:auto;display:block}
.ssv a{color:var(--peri)}
.ssv a:focus-visible,.ssv summary:focus-visible{outline:2px solid var(--magenta-soft);outline-offset:3px}
.ssv h1,.ssv h2,.ssv h3,.ssv h4{font-family:var(--fd);line-height:1.2;margin:0;font-weight:700;color:#fff;text-wrap:balance;letter-spacing:0}
.ssv h1{font-size:clamp(2.1rem,4vw,3.1rem);letter-spacing:-.01em}
.ssv h2{font-size:clamp(1.7rem,3vw,2.15rem)}
.ssv h3{font-size:1.2rem}
.ssv h4{font-size:1.02rem}
.ssv p,.ssv ul,.ssv ol,.ssv figure{margin:0}
.ssv .wrap{max-width:1180px;margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
.ssv .narrow{max-width:860px}
.ssv .band{padding-block:clamp(60px,8vw,104px)}
.ssv .alt{background:var(--navy-2)}
.ssv .light{background:var(--mist);color:var(--ink)}
.ssv .light h2,.ssv .light h3,.ssv .light h4{color:var(--ink)}
.ssv .light p,.ssv .light li,.ssv .light td{color:var(--ink-2)}
.ssv .light .eyebrow{color:var(--magenta)}
.ssv .eyebrow{font-family:var(--fd);font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--magenta-soft);margin-bottom:12px;display:block}
.ssv .lede{color:var(--muted);font-size:1.15rem;line-height:1.6;max-width:62ch}
.ssv .light .lede{color:var(--ink-2)}
.ssv .prose{display:grid;gap:16px;max-width:68ch}
.ssv .prose p{color:var(--muted)}
.ssv .light .prose p{color:var(--ink-2)}
.ssv .mt{margin-top:18px}.ssv .mt2{margin-top:36px}.ssv .mt3{margin-top:56px}
.ssv .center{text-align:center;margin-left:auto;margin-right:auto}
.ssv .center .lede{margin-left:auto;margin-right:auto}
.ssv .btn{display:inline-flex;align-items:center;font-family:var(--fd);font-weight:700;font-size:1rem;padding:14px 24px;border-radius:2px;text-decoration:none;transition:transform .15s ease,background .15s ease}
.ssv .btn-primary{background:var(--magenta);color:#fff}
.ssv .btn-primary:hover{background:#a8296a;color:#fff;transform:translateY(-1px)}
.ssv .btn-ghost{border:1px solid var(--line);color:#fff}
.ssv .btn-ghost:hover{border-color:var(--peri);color:#fff}
.ssv .btn-light{background:#fff;color:var(--plum)}
.ssv .btn-light:hover{color:var(--plum);transform:translateY(-1px)}
.ssv .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
/* hero */
.ssv .hero{padding-block:108px clamp(48px,6vw,72px);background:radial-gradient(1000px 520px at 82% 0%,rgba(195,49,125,.2),transparent 62%),var(--navy)}
.ssv .hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,64px);align-items:center}
.ssv .hero-grid>*{min-width:0}
.ssv .hero h1 .accent{color:var(--magenta-soft)}
.ssv .hero .lede{margin-top:16px}
.ssv .crumbs{font-size:.85rem;color:var(--muted);margin-bottom:18px;display:flex;flex-wrap:wrap;gap:6px}
.ssv .crumbs a{color:var(--muted);text-decoration:none}
.ssv .crumbs a:hover{color:#fff}
.ssv .crumbs span[aria-hidden]{opacity:.5}
.ssv .chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px;padding:0;list-style:none}
.ssv .chips li{border:1px solid var(--line);padding:6px 12px;border-radius:2px;font-size:.88rem;color:var(--mist)}
.ssv .light .chips li{border-color:#cfd8e3;color:var(--ink)}
.ssv .graphic{width:100%;height:auto;display:block}
.ssv .panel{background:var(--navy-2);border:1px solid var(--line);border-radius:4px;padding:16px}
/* layout */
.ssv .split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:center}
.ssv .split.wide-left{grid-template-columns:1.2fr .8fr}
.ssv .split.top{align-items:start}
.ssv .split>*{min-width:0}
.ssv .photo{border-radius:4px;overflow:hidden;position:relative}
.ssv .photo img{width:100%;aspect-ratio:4/3;object-fit:cover}
.ssv .photo figcaption{position:absolute;left:12px;bottom:12px;background:rgba(24,32,44,.88);color:var(--mist);font-size:.8rem;padding:6px 10px;border-radius:2px}
.ssv .grid{display:grid;gap:20px;margin-top:40px}
.ssv .g2{grid-template-columns:repeat(2,1fr)}.ssv .g3{grid-template-columns:repeat(3,1fr)}.ssv .g4{grid-template-columns:repeat(4,1fr)}
.ssv .grid>*{min-width:0}
.ssv .card{background:var(--navy-3);border:1px solid var(--line);border-radius:4px;padding:26px 24px;display:grid;gap:10px;align-content:start}
.ssv .card p,.ssv .card li{color:var(--muted);font-size:.98rem}
.ssv .light .card{background:#fff;border-color:#d5dde6}
.ssv .light .card p,.ssv .light .card li{color:var(--ink-2)}
.ssv .card ul{padding-left:18px;display:grid;gap:4px}
.ssv .card .kicker{font-family:var(--fd);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--magenta-soft);font-weight:700}
.ssv .light .card .kicker{color:var(--magenta)}
.ssv .card.top-line{border-top:3px solid var(--magenta)}
.ssv .ico{width:42px;height:42px}
/* checklist */
.ssv .checks{list-style:none;padding:0;display:grid;gap:12px;margin-top:22px}
.ssv .checks li{padding-left:30px;position:relative;color:var(--muted)}
.ssv .light .checks li{color:var(--ink-2)}
.ssv .checks li::before{content:"";position:absolute;left:0;top:.42em;width:16px;height:16px;border:2px solid var(--magenta);border-radius:2px}
.ssv .checks li::after{content:"";position:absolute;left:5px;top:calc(.42em + 3px);width:5px;height:8px;border:solid var(--magenta-soft);border-width:0 2px 2px 0;transform:rotate(45deg)}
.ssv .checks b{color:#fff;font-weight:700}
.ssv .light .checks b{color:var(--ink)}
.ssv .checks.cols{grid-template-columns:repeat(2,1fr);gap:12px 32px}
/* table */
.ssv .table-scroll{overflow-x:auto;margin-top:32px;border:1px solid #d5dde6;border-radius:4px;background:#fff}
.ssv .dark-table{border-color:var(--line);background:var(--navy-3)}
.ssv table{border-collapse:collapse;width:100%;min-width:620px;font-size:.97rem;margin:0;border:0}
.ssv th,.ssv td{text-align:left;padding:14px 18px;border:0;border-bottom:1px solid #e3e8ee;vertical-align:top;color:var(--ink-2);background:transparent}
.ssv thead th{font-family:var(--fd);background:var(--ink);color:#fff;font-size:.93rem}
.ssv tbody th{font-family:var(--fd);color:var(--ink);font-weight:700}
.ssv .dark-table th,.ssv .dark-table td{border-bottom-color:var(--line);color:var(--muted)}
.ssv .dark-table tbody th{color:#fff}
.ssv .dark-table thead th{background:#141b25}
.ssv .pill{display:inline-block;font-family:var(--fd);font-weight:700;font-size:.8rem;padding:3px 9px;border-radius:2px}
.ssv .pill.good{background:#d9f2e4;color:#11603a}.ssv .pill.mid{background:#fdf0d3;color:#7a5200}.ssv .pill.poor{background:#fbe0e6;color:#8f1f3a}
/* timeline */
.ssv .timeline{list-style:none;padding:0;margin-top:40px;display:grid;gap:0;counter-reset:t;max-width:820px}
.ssv .timeline li{counter-increment:t;display:grid;grid-template-columns:56px 1fr;gap:20px;padding-bottom:30px;position:relative}
.ssv .timeline li::before{content:counter(t);width:44px;height:44px;border-radius:50%;border:2px solid var(--magenta);display:grid;place-items:center;font-family:var(--fd);font-weight:700;color:#fff;background:var(--navy)}
.ssv .timeline li::after{content:"";position:absolute;left:21px;top:48px;bottom:4px;width:2px;background:var(--line)}
.ssv .timeline li:last-child::after{display:none}
.ssv .timeline h3{margin-bottom:6px}
.ssv .timeline p{color:var(--muted)}
.ssv .light .timeline li::before{color:var(--ink);background:var(--mist)}
.ssv .light .timeline li::after{background:#cfd8e3}
.ssv .light .timeline p{color:var(--ink-2)}
/* steps row */
.ssv .steps{list-style:none;padding:0;margin-top:40px;display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
.ssv .steps li{counter-increment:s;border-top:3px solid var(--magenta);padding-top:16px;display:grid;gap:6px;align-content:start}
.ssv .steps li::before{content:"Step " counter(s);font-family:var(--fd);font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;color:var(--magenta-soft);font-weight:700}
.ssv .steps p{color:var(--muted);font-size:.97rem}
.ssv .light .steps p{color:var(--ink-2)}
.ssv .light .steps li::before{color:var(--magenta)}
/* do / don't */
.ssv .vs{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:36px}
.ssv .vs>div{border-radius:4px;padding:26px 24px}
.ssv .vs .yes{background:#fff;border:1px solid #d5dde6;border-top:4px solid #1f8a55}
.ssv .vs .no{background:#fff;border:1px solid #d5dde6;border-top:4px solid #b23355}
.ssv .vs h3{color:var(--ink);margin-bottom:12px}
.ssv .vs ul{padding-left:18px;display:grid;gap:8px}
.ssv .vs li{color:var(--ink-2)}
/* quote / callout */
.ssv .callout{background:linear-gradient(135deg,rgba(195,49,125,.16),rgba(191,209,255,.06));border:1px solid var(--line);border-radius:4px;padding:28px}
.ssv .callout p{color:var(--mist);font-size:1.1rem}
.ssv .callout .src{font-size:.85rem;color:var(--muted);margin-top:10px}
.ssv .stat-row{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:4px;overflow:hidden;margin-top:36px}
.ssv .stat{background:var(--navy-2);padding:24px}
.ssv .stat b{display:block;font-family:var(--fd);font-size:2.1rem;line-height:1.1;font-variant-numeric:tabular-nums;color:#fff}
.ssv .stat span{color:var(--muted);font-size:.94rem}
.ssv .srcline{font-size:.84rem;color:var(--muted);margin-top:12px}
/* faq */
.ssv .faq-head{text-align:center;max-width:760px;margin:0 auto}
.ssv .faq-head p{margin-top:14px}
.ssv .faq{display:grid;gap:12px;margin:36px auto 0;max-width:880px}
.ssv .faq details{background:#fff;border:1px solid #d5dde6;border-radius:4px}
.ssv .faq summary{cursor:pointer;list-style:none;padding:19px 54px 19px 22px;font-family:var(--fd);font-weight:700;font-size:1.05rem;color:var(--ink);position:relative}
.ssv .faq summary::-webkit-details-marker{display:none}
.ssv .faq summary::after{content:"+";position:absolute;right:22px;top:50%;transform:translateY(-50%);font-size:1.5rem;color:var(--magenta)}
.ssv .faq details[open] summary::after{content:"−"}
.ssv .faq .ans{padding:0 22px 20px;display:grid;gap:10px}
.ssv .faq .ans p{color:var(--ink-2)}
/* related + cta */
.ssv .related{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:28px}
.ssv .related a{display:block;border:1px solid var(--line);border-radius:4px;padding:16px;text-decoration:none;color:#fff;font-family:var(--fd);font-weight:700;font-size:.95rem;background:var(--navy-3);transition:border-color .15s ease}
.ssv .related a span{display:block;font-family:var(--fb);font-weight:400;color:var(--muted);font-size:.85rem;margin-top:4px}
.ssv .related a:hover{border-color:var(--magenta-soft)}
.ssv .cta{background:linear-gradient(135deg,#c3317d 0%,#8f2460 100%);border-radius:6px;padding:clamp(32px,5vw,56px);display:grid;grid-template-columns:1.3fr .7fr;gap:28px;align-items:center}
.ssv .cta>*{min-width:0}
.ssv .cta p{color:#fbe6f1;margin-top:12px;max-width:58ch}
.ssv .contact-card{background:rgba(24,32,44,.35);border-radius:4px;padding:22px;display:grid;gap:6px;font-size:.97rem}
.ssv .contact-card b{font-family:var(--fd)}
.ssv .contact-card a{color:#fff}
/* page-specific bits */
.ssv .brief{background:#fff;border:1px solid #d5dde6;border-radius:4px;overflow:hidden}
.ssv .brief dl{margin:0;display:grid;grid-template-columns:170px 1fr}
.ssv .brief dt,.ssv .brief dd{margin:0;padding:12px 18px;border-bottom:1px solid #e3e8ee;font-size:.95rem}
.ssv .brief dt{font-family:var(--fd);font-weight:700;color:var(--ink);background:#f7f9fb}
.ssv .brief dd{color:var(--ink-2)}
.ssv .brief .head{background:var(--ink);color:#fff;padding:12px 18px;font-family:var(--fd);font-weight:700;font-size:.9rem}
.ssv .ba{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:32px}
.ssv .ba>div{border:1px solid var(--line);border-radius:4px;padding:24px;background:var(--navy-3)}
.ssv .ba .label{font-family:var(--fd);font-weight:700;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase}
.ssv .ba .before .label{color:#f08aa5}.ssv .ba .after .label{color:#7fd6a6}
.ssv .ba ul{padding-left:18px;margin-top:10px;display:grid;gap:6px;color:var(--muted)}
.ssv .factor{display:grid;gap:10px}
.ssv .factor .big{font-family:var(--fd);font-weight:700;font-size:2.4rem;line-height:1;color:var(--magenta-soft)}
.ssv .defs{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:40px;border:1px solid var(--line);border-radius:4px;overflow:hidden}
.ssv .defs>div{padding:28px 24px;border-right:1px solid var(--line);display:grid;gap:10px;align-content:start}
.ssv .defs>div:last-child{border-right:0}
.ssv .defs .abbr{font-family:var(--fd);font-weight:700;font-size:2rem;color:var(--peri)}
.ssv .defs p{color:var(--muted)}
@media (prefers-reduced-motion:reduce){.ssv *{transition:none!important}}
@media (max-width:1020px){.ssv .related{grid-template-columns:repeat(3,1fr)}.ssv .g4{grid-template-columns:repeat(2,1fr)}.ssv .steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:960px){.ssv .hero-grid,.ssv .split,.ssv .split.wide-left,.ssv .cta{grid-template-columns:1fr}.ssv .g3{grid-template-columns:repeat(2,1fr)}.ssv .defs{grid-template-columns:1fr}.ssv .defs>div{border-right:0;border-bottom:1px solid var(--line)}.ssv .defs>div:last-child{border-bottom:0}}
@media (max-width:640px){.ssv .g2,.ssv .g3,.ssv .g4,.ssv .steps,.ssv .stat-row,.ssv .vs,.ssv .ba,.ssv .checks.cols{grid-template-columns:1fr}.ssv .related{grid-template-columns:1fr 1fr}.ssv .hero{padding-top:92px}.ssv .brief dl{grid-template-columns:1fr}.ssv .brief dt{border-bottom:0;padding-bottom:2px}.ssv .split.photo-first .photo{order:-1}}

/* AEO / GEO / AIO components */
.ssv .anatomy{display:grid;grid-template-columns:1.1fr .9fr;gap:28px;margin-top:36px;align-items:start}
.ssv .anatomy>*{min-width:0}
.ssv .specimen{background:#fff;border:1px solid #d5dde6;border-radius:4px;padding:26px;display:grid;gap:14px}
.ssv .specimen .q{font-family:var(--fd);font-weight:700;font-size:1.25rem;color:var(--ink);border-left:0;padding:10px 14px;background:#fbf0f6;border-radius:2px}
.ssv .specimen .a{padding:12px 14px;border:2px dashed var(--magenta);border-radius:2px;color:var(--ink)}
.ssv .specimen .d{color:var(--ink-2);padding:0 14px}
.ssv .specimen ul{padding:0 14px 0 32px;color:var(--ink-2);display:grid;gap:4px}
.ssv .notes{list-style:none;padding:0;display:grid;gap:14px;counter-reset:n}
.ssv .notes li{counter-increment:n;display:grid;grid-template-columns:34px 1fr;gap:12px;align-items:start}
.ssv .notes li::before{content:counter(n);width:30px;height:30px;border-radius:50%;background:var(--magenta);color:#fff;font-family:var(--fd);font-weight:700;display:grid;place-items:center;font-size:.9rem}
.ssv .notes b{display:block;color:var(--ink);font-family:var(--fd)}
.ssv .notes span{color:var(--ink-2)}
.ssv .formats{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:36px}
.ssv .formats>div{background:var(--navy-3);border:1px solid var(--line);border-radius:4px;padding:18px;display:grid;gap:10px;align-content:start}
.ssv .formats svg{width:100%;height:auto;display:block}
.ssv .formats h3{font-size:1.02rem}
.ssv .formats p{color:var(--muted);font-size:.92rem}
.ssv .pipeline{list-style:none;padding:0;margin-top:40px;display:grid;grid-template-columns:repeat(4,1fr);gap:0;counter-reset:p}
.ssv .pipeline li{counter-increment:p;position:relative;padding:24px 28px 24px 22px;background:var(--navy-3);border:1px solid var(--line);display:grid;gap:8px;align-content:start}
.ssv .pipeline li+li{border-left:0}
.ssv .pipeline li:first-child{border-radius:4px 0 0 4px}.ssv .pipeline li:last-child{border-radius:0 4px 4px 0}
.ssv .pipeline li::before{content:"0" counter(p);font-family:var(--fd);font-weight:700;color:var(--magenta-soft);font-size:1.6rem;line-height:1}
.ssv .pipeline li:not(:last-child)::after{content:"";position:absolute;right:-11px;top:50%;width:20px;height:20px;background:var(--navy-3);border-top:1px solid var(--line);border-right:1px solid var(--line);transform:translateY(-50%) rotate(45deg);z-index:1}
.ssv .pipeline p{color:var(--muted);font-size:.95rem}
.ssv .research{display:grid;grid-template-columns:.8fr 1.2fr;gap:0;border:1px solid var(--line);border-radius:4px;overflow:hidden;margin-top:36px}
.ssv .research>*{min-width:0}
.ssv .research .num{background:var(--magenta);padding:32px;display:grid;align-content:center;gap:8px}
.ssv .research .num b{font-family:var(--fd);font-size:3.6rem;line-height:1;color:#fff}
.ssv .research .num span{color:#fbe6f1}
.ssv .research .body{background:var(--navy-3);padding:28px 30px;display:grid;gap:14px}
.ssv .research .body p{color:var(--muted)}
.ssv .bars{display:grid;gap:10px;margin-top:6px}
.ssv .bar{display:grid;grid-template-columns:150px 1fr 48px;gap:12px;align-items:center;font-size:.9rem;color:var(--mist)}
.ssv .bar i{display:block;height:10px;border-radius:5px;background:linear-gradient(90deg,var(--peri),var(--magenta-soft))}
.ssv .bar .track{background:var(--line);border-radius:5px;overflow:hidden}
.ssv .bar.neg i{background:#5b6b82}
.ssv .sourcemap{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px;padding:0;list-style:none}
.ssv .sourcemap li{border-radius:2px;padding:10px 16px;font-family:var(--fd);font-weight:700;font-size:.95rem;background:#fff;border:1px solid #d5dde6;color:var(--ink)}
.ssv .sourcemap li.hi{background:var(--magenta);border-color:var(--magenta);color:#fff;font-size:1.05rem}
.ssv .sourcemap li.md{background:#fbf0f6;border-color:#f0c4db}
.ssv .yesno{font-family:var(--fd);font-weight:700}
.ssv .yesno.y{color:#11603a}.ssv .yesno.n{color:#8f1f3a}
.ssv .dark-table .yesno.y{color:#7fd6a6}.ssv .dark-table .yesno.n{color:#f08aa5}
.ssv .quote-box{border:1px solid #d5dde6;background:#fff;border-radius:4px;padding:26px 28px;display:grid;gap:10px}
.ssv .quote-box p{color:var(--ink);font-size:1.12rem;font-family:var(--fd);font-weight:500}
.ssv .quote-box .src{color:var(--ink-2);font-size:.86rem}
@media (max-width:1020px){.ssv .formats{grid-template-columns:repeat(3,1fr)}.ssv .pipeline{grid-template-columns:repeat(2,1fr)}.ssv .pipeline li{border-radius:0!important;border-left:1px solid var(--line)!important}.ssv .pipeline li::after{display:none}}
@media (max-width:960px){.ssv .anatomy,.ssv .research{grid-template-columns:1fr}}
@media (max-width:640px){.ssv .formats,.ssv .pipeline{grid-template-columns:1fr}.ssv .bar{grid-template-columns:104px 1fr 58px;gap:8px}.ssv .bar>span:last-child{white-space:nowrap;text-align:right}}
/* eCommerce / national / on-page / platform components */
.ssv .funnel{display:grid;gap:10px;margin-top:36px}
.ssv .funnel>div{display:grid;grid-template-columns:200px 1fr;gap:20px;align-items:center;background:var(--navy-3);border:1px solid var(--line);border-radius:4px;padding:18px 22px;margin:0 auto;width:100%}
.ssv .funnel>div:nth-child(2){width:92%}.ssv .funnel>div:nth-child(3){width:84%}.ssv .funnel>div:nth-child(4){width:76%}
.ssv .funnel h3{font-size:1.05rem}
.ssv .funnel .stage{font-family:var(--fd);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--magenta-soft);font-weight:700;display:block;margin-bottom:4px}
.ssv .funnel p{color:var(--muted);font-size:.96rem}
.ssv .ladder{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;align-items:end;margin-top:40px}
.ssv .ladder>div{background:#fff;border:1px solid #d5dde6;border-radius:4px 4px 0 0;border-top:4px solid var(--magenta);padding:20px;display:grid;gap:8px;align-content:start}
.ssv .ladder>div:nth-child(1){min-height:170px}.ssv .ladder>div:nth-child(2){min-height:220px}.ssv .ladder>div:nth-child(3){min-height:270px}.ssv .ladder>div:nth-child(4){min-height:320px}
.ssv .ladder .tier{font-family:var(--fd);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--magenta);font-weight:700}
.ssv .ladder code,.ssv .mono{font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;font-size:.88rem}
.ssv .ladder code{background:#f3f5f8;color:var(--ink);padding:2px 6px;border-radius:2px;display:inline-block}
.ssv .serp-pair{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:32px}
.ssv .serp-card{background:#fff;border:1px solid #d5dde6;border-radius:4px;padding:22px;display:grid;gap:6px}
.ssv .serp-card .tag{font-family:var(--fd);font-weight:700;font-size:.74rem;letter-spacing:.12em;text-transform:uppercase}
.ssv .serp-card.before .tag{color:#b23355}.ssv .serp-card.after .tag{color:#1f8a55}
.ssv .serp-card .u{font-size:.85rem;color:#4d5b6b}
.ssv .serp-card .t{font-size:1.18rem;color:#1a0dab;font-family:Arial,sans-serif;line-height:1.3}
.ssv .serp-card .d{font-size:.92rem;color:#4d5156;font-family:Arial,sans-serif}
.ssv .serp-card .why{margin-top:8px;font-size:.9rem;color:var(--ink-2);border-top:1px solid #e3e8ee;padding-top:10px}
.ssv .url-tree{background:#141b25;border:1px solid var(--line);border-radius:4px;padding:22px 24px;display:grid;gap:12px;margin-top:28px;overflow-x:auto}
.ssv .url-tree .row{display:grid;grid-template-columns:minmax(260px,1.1fr) 1fr;gap:18px;align-items:baseline}
.ssv .url-tree code{font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;font-size:.9rem;color:var(--peri);white-space:nowrap}
.ssv .url-tree .row span{color:var(--muted);font-size:.93rem}
.ssv .url-tree .row.warn code{color:#f0b44c}.ssv .url-tree .row.ok code{color:#7fd6a6}
.ssv .tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:4px;padding:0;list-style:none}
.ssv .tags li{font-size:.78rem;padding:3px 8px;border-radius:2px;background:rgba(191,209,255,.12);color:var(--peri);font-family:var(--fd);font-weight:700}
.ssv .light .tags li{background:#eef2fb;color:#2b3f73}
.ssv .split-3{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:36px;border:1px solid #d5dde6;border-radius:4px;overflow:hidden;background:#fff}
.ssv .split-3>div{padding:26px 24px;border-right:1px solid #d5dde6;display:grid;gap:10px;align-content:start}
.ssv .split-3>div:last-child{border-right:0}
.ssv .split-3>div.focus{background:#fbf0f6}
.ssv .split-3 h3{color:var(--ink)}
.ssv .split-3 ul{padding-left:18px;display:grid;gap:4px;color:var(--ink-2);font-size:.96rem}
@media (max-width:960px){.ssv .ladder{grid-template-columns:repeat(2,1fr)}.ssv .ladder>div{min-height:0!important;border-radius:4px}.ssv .split-3{grid-template-columns:1fr}.ssv .split-3>div{border-right:0;border-bottom:1px solid #d5dde6}}
@media (max-width:640px){.ssv .funnel>div{grid-template-columns:1fr;width:100%!important;gap:6px}.ssv .ladder,.ssv .serp-pair{grid-template-columns:1fr}.ssv .url-tree .row{grid-template-columns:1fr;gap:4px}}
.ssv #more-services:not(:has(a.card)){display:none}

/* legal pages */
.ssv .legal-hero{padding-bottom:40px}
.ssv .legal-date{color:var(--muted);font-size:.9rem;margin-top:14px}
.ssv .legal{display:grid;gap:14px}
.ssv .legal h2{font-size:1.35rem;margin-top:22px;scroll-margin-top:96px}
.ssv .legal h3{font-size:1.05rem;margin-top:6px}
.ssv .legal p,.ssv .legal li{color:var(--ink-2)}
.ssv .legal ul{padding-left:20px;display:grid;gap:6px}
.ssv .legal a{color:#8f2460}
.ssv .legal b{color:var(--ink)}
.ssv .legal .table-scroll{margin-top:4px}
.ssv .legal td{color:var(--ink-2)}
.ssv .legal-toc{background:#fff;border:1px solid #d5dde6;border-top:3px solid var(--magenta);border-radius:4px;padding:20px 24px}
.ssv .legal-toc b{font-family:var(--fd);color:var(--ink)}
.ssv .legal-toc ol{margin:10px 0 0;padding-left:20px;columns:2;column-gap:32px}
.ssv .legal-toc li{margin-bottom:4px}
@media (max-width:640px){.ssv .legal-toc ol{columns:1}}

/* contact page */
.ssv .contact-wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:28px;align-items:start}
.ssv .contact-wrap>*{min-width:0}
.ssv .form-card{background:#fff;border-radius:6px;padding:clamp(24px,4vw,40px);box-shadow:0 20px 50px rgba(0,0,0,.25);border-top:4px solid var(--magenta)}
.ssv .form-card h2{color:var(--ink);font-size:1.6rem}
.ssv .form-card>p{color:var(--ink-2);margin:8px 0 18px}
.ssv .form-card .srfm-form{display:grid;grid-template-columns:1fr 1fr;gap:16px 18px}
.ssv .form-card .srfm-email-block,.ssv .form-card .srfm-textarea-block,.ssv .form-card .srfm-submit-container,.ssv .form-card .srfm-common-error-message{grid-column:1/-1}
.ssv .form-card .srfm-block{margin:0!important}
.ssv .form-card .srfm-block-label{font-family:var(--fd)!important;font-weight:700!important;color:var(--ink)!important;font-size:.92rem!important;margin-bottom:6px!important}
.ssv .form-card .srfm-input-common{width:100%;border:1px solid #cfd8e3!important;border-radius:3px!important;padding:12px 14px!important;font-size:1rem!important;background:#f7f9fb!important;color:var(--ink)!important;font-family:var(--fb)!important;box-shadow:none!important}
.ssv .form-card .srfm-input-common:focus{border-color:var(--magenta)!important;background:#fff!important;outline:2px solid rgba(195,49,125,.2)!important;outline-offset:0}
.ssv .form-card textarea.srfm-input-common{min-height:150px}
.ssv .form-card .srfm-submit-button{background:var(--magenta)!important;color:#fff!important;border:0!important;border-radius:2px!important;padding:15px 28px!important;font-family:var(--fd)!important;font-weight:700!important;font-size:1rem!important;width:auto!important;cursor:pointer}
.ssv .form-card .srfm-submit-button:hover{background:#a8296a!important}
.ssv .form-card .srfm-success-box h2{color:var(--ink)}
.ssv .form-card .form-note{font-size:.85rem;color:var(--ink-2);margin-top:14px}
.ssv .form-card .form-note a{color:#8f2460}
.ssv .contact-side{display:grid;gap:14px}
.ssv .c-item{display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start;background:var(--navy-3);border:1px solid var(--line);border-radius:4px;padding:18px 20px}
.ssv .c-item b{font-family:var(--fd);display:block;color:#fff;margin-bottom:2px}
.ssv .c-item span,.ssv .c-item a{color:var(--muted);text-decoration:none;word-break:break-word}
.ssv .c-item a:hover{color:#fff}
@media (max-width:960px){.ssv .contact-wrap{grid-template-columns:1fr}}
@media (max-width:560px){.ssv .form-card .srfm-form{grid-template-columns:1fr}}