Your Attractive Heading
What We
Do
Get Your Site Found
Site Architecture and Crawlability
Search engines follow links the way a reader follows a table of contents. If your internal link structure is messy or your pages aren’t being indexed properly, rankings won’t come, regardless of how good the content is. We map out your site’s crawl path, identify orphaned pages, and restructure navigation so both users and bots can find what they’re looking for without friction.
Page Speed and Core Web Vitals
Google has been measuring real-world loading experience as a ranking signal since 2021, and the bar keeps rising. A page that takes four seconds to load on mobile loses a significant share of visitors before they’ve read a word. We audit your Core Web Vitals scores, identify the specific files or scripts dragging performance down, and work with your dev team to fix them at the source.
Schema Markup and Structured Data
Structured data tells Google what your content means, not just what it says. Getting this right can earn rich results in the SERPs, which tend to pull notably higher click-through rates than standard listings. We implement schema relevant to your business type, whether that’s local business markup, FAQ schema, review schema, or product data, and we test every implementation before it goes live.
The Words On Your Pages
Keyword Research and Search Intent Mapping
Picking the right keywords matters less than understanding the intent behind them. Someone searching “SEO agency London” and someone searching “how long does SEO take” are at completely different stages of a buying decision. We map your target keywords to the right content type and page format so the traffic you attract is traffic that’s ready to engage.
Content Optimisation for Existing Pages
Plenty of sites have pages sitting on page two or three of Google, close to ranking but not quite there. Often the fix isn’t starting from scratch. We analyse what’s on the page, compare it against what’s currently ranking for that query, and make targeted improvements to depth, structure, and relevance. That’s generally a faster route to results than creating new content.
New Content Strategy and Production
For queries where you don’t yet have a page, we build one from the ground up. That means proper keyword research, a clear content brief, and copy written to rank — not to fill space. We can write it ourselves or hand a detailed brief to your in-house team, depending on how you prefer to work.
Authority Follows Rankings
Digital PR and Editorial Link Acquisition
The most durable links come from journalists and publishers who chose to reference your site because it was worth referencing. We identify newsworthy angles within your business or industry, pitch them to relevant publications, and earn coverage that includes a link back to your site. A single placement in a respected trade publication can outweigh dozens of lower-quality links.
Niche Outreach and Guest Placement
Beyond press coverage, there’s a body of relevant blogs, trade sites, and industry platforms where your audience already spends time. We identify those sites, vet them for genuine authority, and secure placements that bring both link equity and referral traffic. The vetting process is strict. We don’t place on sites that exist only to sell links.
Link Profile Audit and Toxic Link Removal
Inherited link profiles can be a problem, particularly for businesses that worked with an agency previously and didn’t ask too many questions about their methods. A spike of low-quality or spammy links can suppress rankings or, in some cases, trigger a manual penalty. We audit your existing backlink profile, flag anything that looks risky, and handle the disavow process where needed.